The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most. Position Overview The Director of Creative is responsible for leading and managing the creative team to ensure the development of high-quality multimedia content that aligns with our brand strategy and business objectives. This role requires a strategic thinker with a keen eye for detail and a passion for innovative design and motivational storytelling. The Director of Creative will collaborate closely with cross-functional teams to create compelling content that drives engagement and growth. Responsibilities • Lead UX design for complex digital experiences from discovery and concept development through implementation. • Translate user needs, research insights, business requirements and technical considerations into effective experience strategies and design solutions. • Develop end-to-end user journeys and flows, identifying friction points and opportunities to simplify and improve the experience. • Gather and evaluate user requirements in partnership with business and cross-functional teams. • Create information architecture, process flows, sitemaps, wireframes, prototypes and interaction designs that clearly communicate the intended user experience. • Partner closely with UX Research to incorporate customer insights, user feedback and usability findings into design decisions. • Create, maintain and apply reusable design patterns and components that promote consistent experiences across digital properties. • Ensure experiences work effectively across desktop, tablet and mobile and incorporate accessibility best practices. • Partner with Creative teams to ensure brand expression and visual design support an intuitive and effective digital experience. • Collaborate closely with IT developers and technology partners throughout the product lifecycle to ensure designs are feasible, scalable and implemented as intended.
• Develop clear UX documentation and design specifications for developers and stakeholders. • Present design concepts and recommendations to internal teams and key stakeholders, clearly articulating the rationale behind design decisions. • Review digital analytics, journey trends, usability findings and customer feedback to identify opportunities for continuous experience improvement. • Participate in design reviews and provide UX guidance and mentorship to other designers and cross-functional partners. • Conduct design and visual QA to help ensure the final experience accurately reflects the intended UX design. Qualifications/Education • 5+ years of UX/UI or product design experience designing complex digital products, websites or services. • Degree in Graphic Design, Interaction Design, Experience Design, Human-Computer Interaction or related field, or equivalent relevant experience. • Portfolio demonstrating professional UX design work across web and mobile experiences. • Strong understanding of user-centered design principles, usability, interaction design, responsive design and accessibility. • Demonstrated experience translating complex customer and business problems into simple, intuitive user experiences. • Experience creating customer journeys, user flows, information architecture, wireframes and interactive prototypes. • Experience working with design systems, reusable components and established digital design patterns. • Strong working knowledge of modern design and prototyping tools such as Figma. • Experience using research, analytics and user feedback to inform design decisions. • Experience collaborating with business and development teams throughout the product lifecycle.
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