Job Description

About The Bureau

The Bureau produces fashion week across three global markets — New York Fashion Week, Paris Fashion Week, and Los Angeles Fashion Week. Hundreds of designers per season. 12,000–15,000+ guests in the room and millions more watching digitally. Our mission: open the global runway to the talent and brands shaping what's next.

We're headquartered in the Greenville, SC area and work primarily in person — speed comes from being in the room. This is not a spectator job. We're in hyper-growth, we sell tickets and tell stories year-round, and we're hiring the team behind every show.

The Role

Fashion week is the most visual product on earth — and you'll run the channels where the world watches it. You own The Bureau's organic social presence end to end: the daily calendar, the event-week coverage, the community, and the creators and influencers who amplify every show.

This is a builder role. You'll take accounts with massive raw material — runway shows, hundreds of designers, three global markets — and turn them into a content engine that sells tickets year-round and makes designers fight to be on our runway.

What You'll Own

Channel strategy & daily publishing

• Own the content calendar across Instagram and TikTok (plus emerging platforms you make the case for)
• Ship daily: feed posts, stories, reels, short-form — polished in-season, relentless off-season
• Grow followers, engagement, and — most importantly — traffic and ticket sales from organic

Event coverage

• Plan and run social coverage for every show week: runway, backstage, front row, arrivals
• Direct real-time capture and same-night publishing while the moment is hot
• Build the shot lists, capture teams, and posting workflows that make event weeks look effortless

Creator & influencer program

• Source, vet, and manage the creator and influencer roster across all three markets
• Run show seeding: comp tickets, invitations, gifting, and front-row placements for the right creators
• Negotiate content agreements and usage rights; manage deliverables and deadlines
• Own event-week creator logistics — credentials, check-in, backstage access, escorts
• Track and report creator-driven reach, traffic, and conversions

Community & designer amplification

• Engage daily: comments, DMs, tags, designer reposts
• Produce designer spotlight series that make our talent look like stars — because they are
• Coordinate with designers' own channels so every show gets amplified twice

Collaboration

• Brief our Graphic Designer for templates, toolkits, and hero assets
• Feed winning organic content to paid — your best posts become our best ads
• Work with lifecycle marketing so social, email, and SMS tell one story per launch

Who You Are

• 3+ years running social for a consumer brand — fashion, beauty, events, hospitality, or entertainment strongly preferred
• Proven growth story. You can show accounts you grew, with numbers, and explain exactly what worked
• Native to short-form. You think in hooks, trends, and formats — and you can shoot and edit a reel yourself when speed matters
• Creator-relationship operator. You've managed influencer campaigns end to end: sourcing, deals, deliverables, reporting
• Taste. You know the difference between content that's on-trend and content that's on-brand — and you can do both at once
• Calm under event pressure. Show weeks are live, loud, and unforgiving. You publish through it
• Data-aware. You read your analytics, know your best-performing formats, and let results steer the calendar

Nice to Have

• Experience covering live events (fashion weeks, festivals, sports, premieres)
• Video editing (CapCut, Premiere) and mobile photography chops
• Existing relationships with fashion/lifestyle creators
• Familiarity with affiliate or creator-tracking tools

Why This Role

• The most photogenic raw material in marketing: runways, designers, celebrities, front rows — three cities a year
• Full ownership of channels with obvious untapped upside
• Direct line to leadership — no layers between your idea and the feed
• Hyper-growth company: new markets, rapid promotions, room to build the social team under you

Logistics

• Based in the Greenville, SC area — primarily in person
• Travel to show markets (New York, Paris, Los Angeles) during event weeks
• Salary + benefits commensurate with experience

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